Wednesday, February 20, 2013

5.How to: write about the history of a product

The story of Converse

Converse got their name because of Marquis Converse the company creator in 1908. In those days there were no good sprots shoes, so the Converse were the first shoe-rubber and canvas for playing sports.
This shoes became more popular in the 1920s when converted as special shoes for basketball. The Converse All Star, were promoted by basketball players and later became the official NBA shoe.
Also there were popular with artists and musicians of all types.
Recently the Converse company lost popularity because was sold to Nike company in 2003. However are becoming popular again as we can see that 950 million pairs were sold by 2008.


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